Country Music’s Next Great Renaissance: The unthinkable success of Florida Georgia Line’s ‘Cruise’

Florida-Georgia-Line-Cruise-Remix-2013-1200x12002013 in country music:

  • Vince Gill and Paul Franklin release the sublime Bakersfield
  • Alan Jackson treats his fans to his long-awaited bluegrass record
  • Florida Georgia Line’s single “Cruise” surpasses Hank Snow’s “I’m Moving On” to become the longest #1 in the history of Billboard’s Hot Country Songs Chart, breaking a 63 year record

Wait, what? You read that right, folks. 2013 will forever be known as the year mainstream country music officially went to the dogs. I don’t even know how to begin expressing my anger, hiding my palpable sadness, or getting over a turn of events that marks the most significant failure in the history of country music.

So, why is this so bad? A popular song, that the public is responding to with open arms (5 million + downloads), has reaped the ultimate reward for its mammoth success – tenure at the top so rock solid, not even Taylor Swift can dislodge it. But isn’t that what it’s all about, being rewarded for your success? I mean, aren’t records meant to be broken at some point anyways?

Yes, all that is true. But it isn’t about breaking the record; it’s how the record was broken. In this case it came last October when Billboard significantly changed the way song ranks were calculated on the Hot Country Songs Chart. Instead of only factoring in radio airplay from country stations, data from streaming services downloads of songs, and airplay for country singles on pop stations were now in the running to determine where a song would place on the chart. A separate Country Airplay chart was created to stand in addition to the old chart with new rules.

Factoring in streaming data and song downloads is fine. It is 2013 after all. Music doesn’t come solely from the radio anymore. But they went a step further – when a country single crosses over to ‘the pop world’ and charts, that data is factored in, too. And thanks to a pop/rap remix featuring rapper Nelly, you now have the phenomenon that’s going on with “Cruise.” In other words, a song can log multiple weeks at #1 on the Hot Country Song chart without any significant airplay within the format.

So, Hank Snow was dislodged from the top by a song featuring a guest rapper that took full advantage of a chart that recently changed its rules. That’s my first issue with this “accomplishment.” On Engine 145 the other day, I commented that this record (which wasn’t broken at the time) meant nothing simply because of the chart tweak. If it had happened this time last year, obviously under the old rules, then I would have no problem at all. At least then it would’ve been fair game.

Garth Brooks accomplished something similar six years ago when his “More Than A Memory” single became the first country song ever to debut on the Billboard Hot Country Songs chart at #1. Did I cry fowl? No, I didn’t. At the time, it didn’t feel like country music was selling out, even if, (allegedly) Clear Channel had a hand in getting the song played each hour for a week. It was just Brooks breaking yet another record on a chart that was equal opportunity for everyone.

This new Billboard Hot Country Songs Chart is so easy to manipulate it’s scary. Scott Borchetta, the mastermind at Big Machine Label Group, is currently the only one greedy enough to see this, the only label exec who’s conscience is suppressed deep enough to change the course of country music and not give a crap about how he is impacting the greater good of the genre. If we’ve learned anything from Hollywood celebrities and politicians, its money is the route of all evil, and people will stop at nothing to pocket big.

My other issue is the quality of the song. Is it really too much to ask for the song breaking the record to feature even a hint of artistic merit? J.R. Journey said it best last December:

“The only thing worse than this pair of deebags hitting a major breakthrough in their career with a piece of drivel like this will be the countless deebags-in-training that will be inspired to emulate Florida Georgia Line’s success. From the butchered grammar lyrics to the singers’ affected twang and dog tags around their necks, these guys are a legit training manual on how to be scuzzy deebag losers.”

I shudder to think about the doors being opened by the success of “Cruise.” Like “On The Other Hand” and “Any Man of Mine” before it, we’re likely in the middle of the next great renaissance in country music. But instead of eliciting excitement, I only feel dirty. “Cruise” marks the first time a cult song was met with such success and that’s most dangerous of all. Trailer Choir’s “Rockin’ The Beer Gut” was arguably just as big a fan hit, but country radio knew enough to spit it out before it got even half this big. Now there’s no telling what kinds of songs will be heard from radio speakers in the years to come.

Any historian with half a brain will look back at this and wonder – how do you go from “I’m Moving On” to “Cruise?” In those sixty-three years country music stopped evolving and outright changed. The closet pre-cursor to a track like “Cruise” is “The Devil Went Down To Georgia” but even the Charlie Daniels Band classic was loaded with equal parts sincerity and shredded fiddle. Country Universe’s Dan Milliken can believe, “love it, hate it, or tolerate it, the one thing “Cruise” undeniably had going for it was a mighty hook,” all he wants. But good or bad hooks aside; it doesn’t alter the fact that “Cruise” is the new benchmark for success in mainstream country. Lord help and save us all.

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One Response to “Country Music’s Next Great Renaissance: The unthinkable success of Florida Georgia Line’s ‘Cruise’”

  1. bob Says:

    I’m not crying foul here. I agree on FGL, but how about giving a shout out to one of the country ladies? To “2013 in Country Music” I would add Maggie Rose releases “Cut to Impress”.

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